Mesanueva
Client
Mesanueva
Year
2026
Industry
Restaurants & F&B
Services
Branding, Social Media, Photo
Mesanueva brings Spain to the Casablanca Corniche: tapas to share, paellas and Iberian specialities, facing the Atlantic. Generous cooking with real character, in a room where conviviality matters as much as the table.
Identity & mockups.
The creative challenge.
On a Corniche where nearly every address promises the Mediterranean, saying "Spanish" is not a difference — the word has become décor rather than cooking. Mesanueva had a real kitchen behind the promise: chosen produce, traditional technique, dishes made to be shared. The image had to say so before the menu did.
Our answer
We anchored the identity in the Spanish gesture rather than the cliché: the shared table, the serving hand, the dish set down in the middle. A warm art direction — terracotta, saffron, wood — carried into content shot during service, when the room is full and the light is low. The publishing rhythm follows the restaurant's own, noon until one.
