KIKI
Client
KIKI
Year
2026
Industry
Night Club
Services
Branding, Visual Identity, Social Media
KIKI is the Corniche's club, open when everything else has closed: from half past eleven until five in the morning, by the El Hank lighthouse. Music, light and energy in a room that carries prestige and celebration in equal measure, with VIP spaces and a programme that is chosen rather than filled. Its promise is three words, stated plainly: "Not for everyone".
Identity & mockups.
The creative challenge.
A club sells a sensation no photograph holds: the volume, the darkness, the light that moves. KIKI also arrived with a deliberately closed position — not for everyone — which works at the door and turns hostile if it is repeated badly online. Selection had to read as desirable rather than arrogant, and it had to do so before the doors opened.
Our answer
The identity starts from black and from light: a graphic system built to live in the dark, set out across twenty-eight pages — mark, typography, applications, signage. On content, short formats shot at night, showing the energy of a full room rather than an empty interior. The editorial line keeps the promise exactly as written, without explaining it: a brand that chooses its guests does not need to justify the choice.
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